There are a number of government- funded and independent organisations which offer guidance and advice to individuals on personal finance.

In this lesson we will learn: What the marketing mix is and the importance of each element price, product, promotion, place. How the elements of the marketing mix work together: ● balancing the marketing mix based on the competitive environment ● the impact of changing consumer needs on the marketing mix ● the impact of technology on the marketing mix: e-commerce, digital communication.

Learning outcomes: Be able to understand the impact that online businesses have on society Be able to outline the advantages and disadvantages of conducting an online business Be able to state the factors that influence online consumerism Be able to understand the importance of technology and the internet on society and business,

Learning outcome: To understand the structure of retail businesses and their supply chains To understand the benefits and drawbacks that retailers face in the market for selling similar products To understand the 4 elements of marketing mix ( product, place, promotion, price) To examine the support available from other businesses for retailers To be able to define different types of business ownerships